Media - Contact Us
One of the JCTAs charges is to assist the media in presenting objective information about UV exposure.
Media reports about UV light most often have directly reflected the commercial interests of the $35 billion North American sunscreen-cosmetics industry companies that recommend daily use of sunscreen products in Canada despite the fact that sunburn is not a possibility much of the year in most Canadian cities. This practice no doubt has contributed to the fact that 97 percent of Canadians are vitamin D deficient at some point in the year, according to University of Calgary research.
The sun a free commodity has no marketing department like cosmetic/pharmaceutical companies. But the sum of photobiologic research on the benefits and risks associated with sun exposure paints a more balanced picture than pharmaceutical corporations or even most dermatologists portray in their myopic communications. The JCTA, as the voice of the Canadian tanning community, strives to be a voice of reason in this discussion.
May 30th 2008
Joint Canadian Tanning Association Asks Canadian Dermatology Association to Correct Vitamin D Misrepresentation
KELOWNA, B.C. - May 30, 2008 –The Joint Canadian Tanning Association is reinforcing its campaign that suggests the Canadian Dermatology Association (CDA) should correct its ongoing public denial of the fact that indoor tanning is an abundant source of vitamin D - an obvious error that the CDA has repeated on several occasions, despite scientific evidence to prove the contrary.
May 22nd 2008
Tanning industry launches website to dispel myths
TORONTO, May 22 /CNW/ - Canadians are about to learn a lot more about tanning, thanks to the Joint Canadian Tanning Association's new website:tanawareness.com. The site is a valuable resource for those seeking factual information about tanning. It will also address some of the myths about tanning.
May 20th 2008
Over-cooked sun care message keeps Canadians in dark about sun’s benefits
KELOWNA, BC --- May 20, 2008 -- UV exposure in levels consistent with tanning is natural and intended – a fact that often gets lost in over-trumped sun care messages. That’s why Canadians need to be exposed to the facts and not the myths about sun exposure, says Steve Gilroy, Executive Director of the Joint Canadian Tanning Association (JCTA).
Apr 25th 2008
CANADIANS UNDEREXPOSED TO SUNLIGHT
TORONTO --- April 25, 2008 --- As Canadians brace for the much awaited warm summer months there is something else that our bodies crave – sunlight. Alarmingly however, Canadian public health messaging has resulted in the demonization of sunlight.
Dec 18th 2007
Give the gift of light for Christmas
KELOWNA, BC, Dec. 18 /CNW/ - As last-minute shoppers scurry to complete their lists there's one Christmas gift that will give friends and family warmth and some much-needed vitamin D - an indoor tanning session.
May 31st 2007
Vital tanning; Tanning booths can overcome Canadians' susceptibility to vitamin D deficiency, which is linked to cancer in new studies
While the Canadian indoor tanning industry is primarily a cosmetic service, an undeniable physiological side effect is the vitamin D that Canadians obtain from indoor tanning sessions.
May 31st 2007
Deficient Thinking
Dermatologist Cheryl Rosen shows exactly how misguided the dermatology industry is about the benefits of vitamin D.
May 31st 2007
Indoor tanners benefit from exposure to vitamin D
Canadian indoor tanners will soon know more about the positive effects they’re receiving from the vitamin D generated while they’re tanning.
May 31st 2007
Canadian Cancer Society Attack on the Tanning Industry an Embarrassment
EDMONTON, April 30 - In what he calls a shocking display of unobjective, unprofessional journalism, the Joint Canadian Tanning Association (JCTA) President Doug McNabb condemned the recent Canadian Cancer Society press release (April 23, 2007) and the media sources who published it and called for the media to provide Canadians with the truth about tanning, sunlight and cancer.
May 31st 2007
Indoor Tanning May Decrease Cancer Risk, New Study Suggests
KELOWNA, BC --- April 10, 2007 --- A new study suggests regular indoor tanning or recreational sun exposure may reduce the risk of malignant lymphoma, placing the cancer among a growing list of internal cancers that could potentially be inhibited by UV light exposure.
Media Releases
May 30th 2008
Joint Canadian Tanning Association Asks Canadian Dermatology Association to Correct Vitamin D Misrepresentation
KELOWNA, B.C. - May 30, 2008 –The Joint Canadian Tanning Association is reinforcing its campaign that suggests the Canadian Dermatology Association (CDA) should correct its ongoing public denial of the fact that indoor tanning is an abundant source of vitamin D - an obvious error that the CDA has repeated on several occasions, despite scientific evidence to prove the contrary.
May 22nd 2008
Tanning industry launches website to dispel myths
TORONTO, May 22 /CNW/ - Canadians are about to learn a lot more about tanning, thanks to the Joint Canadian Tanning Association's new website:tanawareness.com. The site is a valuable resource for those seeking factual information about tanning. It will also address some of the myths about tanning.
May 20th 2008
Over-cooked sun care message keeps Canadians in dark about sun’s benefits
KELOWNA, BC --- May 20, 2008 -- UV exposure in levels consistent with tanning is natural and intended – a fact that often gets lost in over-trumped sun care messages. That’s why Canadians need to be exposed to the facts and not the myths about sun exposure, says Steve Gilroy, Executive Director of the Joint Canadian Tanning Association (JCTA).
Apr 25th 2008
CANADIANS UNDEREXPOSED TO SUNLIGHT
TORONTO --- April 25, 2008 --- As Canadians brace for the much awaited warm summer months there is something else that our bodies crave – sunlight. Alarmingly however, Canadian public health messaging has resulted in the demonization of sunlight.
Dec 18th 2007
Give the gift of light for Christmas
KELOWNA, BC, Dec. 18 /CNW/ - As last-minute shoppers scurry to complete their lists there's one Christmas gift that will give friends and family warmth and some much-needed vitamin D - an indoor tanning session.
May 31st 2007
Vital tanning; Tanning booths can overcome Canadians' susceptibility to vitamin D deficiency, which is linked to cancer in new studies
While the Canadian indoor tanning industry is primarily a cosmetic service, an undeniable physiological side effect is the vitamin D that Canadians obtain from indoor tanning sessions.
May 31st 2007
Deficient Thinking
Dermatologist Cheryl Rosen shows exactly how misguided the dermatology industry is about the benefits of vitamin D.
May 31st 2007
Indoor tanners benefit from exposure to vitamin D
Canadian indoor tanners will soon know more about the positive effects they’re receiving from the vitamin D generated while they’re tanning.
May 31st 2007
Canadian Cancer Society Attack on the Tanning Industry an Embarrassment
EDMONTON, April 30 - In what he calls a shocking display of unobjective, unprofessional journalism, the Joint Canadian Tanning Association (JCTA) President Doug McNabb condemned the recent Canadian Cancer Society press release (April 23, 2007) and the media sources who published it and called for the media to provide Canadians with the truth about tanning, sunlight and cancer.
May 31st 2007
Indoor Tanning May Decrease Cancer Risk, New Study Suggests
KELOWNA, BC --- April 10, 2007 --- A new study suggests regular indoor tanning or recreational sun exposure may reduce the risk of malignant lymphoma, placing the cancer among a growing list of internal cancers that could potentially be inhibited by UV light exposure.
FACTS & MYTHS ABOUT TANNNING BROCHURE (PDF)